Taskslabs had neither a website presence or logo and wanted a design that was search engine optimized to get customers through organic search results and outrank established competitors. Taskslabs also wanted a minimalist, clean looking and professional website that would appeal to new customers once they arrived at the website.
We kicked off the project with research into the competitors in the app development industry to see what they were doing, what was working well for them and any opportunities we could pursue to get Taskslabs the best results.
With keyword list and strategy in hand, we built out the website framework with the focus on these opportunities.
We took a content-first approach and created locally optimised and keyword targeted website pages and content which would funnel the visitors to the successful conversion.
We met up with Taskslabs for a quick startegy session to to understand his vison and goals for reaching their potential customers.
The website design was structured around the key goal of getting website visitors to call Taskslabs. We positioned the phone number prominently on both desktop and mobile devices so it’s always easily viewable from any page. Other elements on the page were created to convey Larry’s services effectively, showcase his service area and build trust.
The overall website design was modern, bold and clean with a style that compliments the Larry the Locksmith brand.
Within 6 months after the new website launched, the website page views had grown by over 120% and the bounce rate was reduced by 27%.
Tasklab’s website quickly outranked key competitors for local search terms which has resulted in Tasklab receiving an increased volume of calls from customers within their service area.
In the year following the new website launch, Tasklab’s traffic from search engines doubled and the bounce rate was reduced by over 31%.
Without any additional marketing, Tasklab has been able to get a consistent and growing customer base through the calls received via the website ranking highly in Google search.
Here’s what Tasklab said when we checked in to see how his website was going:
Greg & team created my website a little over two years ago. I couldn’t have asked for more. The process was seamless, and the friendly & professional website I had been wanting for ages became reality. I would say without hesitation that calls to my business during this period have increased by double or more.
Great to hear Taskslab!
Check out Tasklabs
(and if you’re in Detroit and in need of an app developer, give Tasklab’s a call!)